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About Us



Simply Manuka

We are proud to work exclusively with Apicare in New Zealand, a family run business based on high ethical values and determined to bring the finest ‘naturally active’ skin care products to you.

From honey bees to happy skin,Apicare specialises in time proven, natural skincare that really works.

For thousand of years honey has been used as a healer and New Zealand's unique Manuka Honey is the foundation of the Apicare range. Apicare produces safe, natural, top quality skincare that is pH balanced,free from animal ingredients and cruelty free.

At Simply Manuka we mirror the Apicare philosopy which is why we are so proud to be the UK distributor for this fabulous range of skincare.

The APICARE® Story

Honey and Herbs is a New Zealand company that was founded in 1991 and was the first company to use Manuka Honey in skincare products.. For many years prior to that Pamela Reade had been making skin care products using natural ingredients from the family beehives.

1993 Pam attended the first of many trade shows with the original Apicare products - honey, beeswax candles, Gardener's Hand crème and two honey soaps. Shortly after that trade show her husband Chas (the beekeeper) joined her in the business. From that original tradeshow and those few products Honey & Herbs (N.Z.) Ltd has developed an extensive range of natural skin care products using active Manuka honey.

1995- The name Apicare was legally registered and recognised

1996 the first and most popular range - First Aid from the Hive was launched 

1997 A second range focusing on face care was launched, now called Manuka Natural

1998 Apicare makes its international debut at a Hong Kong trade show

1999 continue International presence at a New York trade show

2003 New bodycare ranges introduced over tehnext 10 years

2010 Apicare appoints distribuotrs in Singapore and the UK- Simply Manuka is born

2014 Apicare wins its first award in the UK FreeFrom Skincare Awards

2015 Gold Medal in the UK Green Parent natural skincare awards

2016 More FreeFrom Skincare Awards including Gold for Manuka Rich Day Creme in the facial category and Runner Up as best overall skincare product for 2016

2017 winner of Best Bee Brand and Best Eczema treatment in Beauty Shortlist Awards

2018 More accolades in the FreeFrom Skincare Awards and Green Parent Natural Beauty Awards

2019 Silver awards for Manuka Natural Eyes Right in the Freefrom Eye leave on facial care category  and Cleanse Me Body Wash in the family product category of the Green Parent Awards.

Apicare goes from strength to strength with more new products being launched for 2020



Lucy O'Brien 
Founder - Simply Manuka

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