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About Us



Simply Manuka

We are proud to work exclusively with Apicare in New Zealand, a family run business based on high ethical values and determined to bring the finest ‘naturally active’ skin care products to you.

Our philosophy is built on the desire to offer the finest products which is why we work with Apicare, bringing products to you made with care using the finest natural ingredients.

All Apicare® luxury skincare products are based on the healing power of 100% UMF15+ Manuka Honey

The Apicare aim has always been to produce the best skincare possible using natural ingredients.

Their skin care will nourish and protect your skin naturally.  At Apicare they are passionate about using only the best quality raw materials they can source, using only top quality natural plant oils, essential oils, perfume grade fragrances, pollen, propolis, natural beeswax and UMF 16+ Active Manuka Honey.

To produce skincare that is beneficial, safe to use and without inflated promises.

They believe that a beautiful skincare product with great texture, that smells divine and does the job it is meant to, is one of life's little affordable treats.

The APICARE® Story

Honey and Herbs is a New Zealand company that was founded in 1992. For many years prior to that Pamela Reade had been making skin care products using natural ingredients from the family beehives.

In 1992 she attended the first of many trade shows with the original Apicare products - honey, beeswax candles, Gardener's Hand crème and two honey soaps. Shortly after that trade show her husband Chas (the beekeeper) joined her in the business. From that original tradeshow and those few products Honey & Herbs (N.Z.) Ltd has developed an extensive range of natural skin care products using active Manuka honey.

In 2005 their daughter Justine joined the Honey & Herbs team. Justine is a qualified physiotherapist with an interest in cosmetic science and formulations, and is working on developing more Apicare products.

Apicare skin care products are manufactured in New Zealand and are based on the healing power of 100% Active Manuka honey.

All the Manuka honey used in Apicare skincare is UMF 15+ Active Manuka honey that has been tested by an independent laboratory and certified as being active prior to being added to their formulations.

They are proud they were the first company in the world to use Manuka honey in skincare and then first again in using Active Manuka honey in skincare - and we are proud to be associated with such a wonderful company.

Lucy O'Brien 
Founder - Simply Manuka

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